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When in Rome, do as the Romans do. When seeking a roommate, do as a roommate seeker wouold do. If you're looking to attract roommates, think like someone looking to relocate or find a new roommate. Play up your city's virtues in your ads or profiles - give people a reason to want to relocate and live with you. Living close to businesses and shopping centers can be a real plus for those looking to move. Be sure to mention any location advantages - like public transportation or frequently visited hot-spots, and living space details in your postings.